You might know how the leopard got his spots and how the camel got his hump, but do you know how Chicago’s most creative meeting venue got the name Catalyst Ranch? According to legend, Eva Niewiadomski, Czarina of Catalyst Ranch, wanted a name that would express that we are a physical location (a meeting and event venue) and what our purpose is (to inspire new ways of thinking.) After hours of brainstorming, Eva had a long list of words like catapult and catalyst and a list of physical spaces, but not the perfect name for her new business. Not long after that, a friend of a friend of Eva’s blurted out “Catalyst Ranch” at lunch one day. Catalyst Ranch is a bit of play on words with Cadillac Ranch, the unexpected art installation along Route 66 in Texas. The name Catalyst Ranch fit. As Cadillac Ranch juxtaposes a bewildering art piece against a desert landscape, Catalyst Ranch is a surprising “Ranch” hidden in the middle of a city.
By Eva|2018-04-26T16:55:07-05:00June 24th, 2014|Categories: Inspire, Meet|Tags: Ant Farm Amarillo Texas, Cadillac Ranch, Catalyst Ranch, Chicago, Chicago Loft Building, Chicago West Loop Meeting Space, Creative Meeting Venue, Creative Meetings, Eva Niewiadomski, Haymarket, Name, Public Art, Stan Marsh death, Stanley Marsh 3 death, Unique Meeting Environment, Vintage Cadillac|Comments Off on How Catalyst Ranch Got Its Name