Lauren Young

Pour – Marketing Success Starts with the Right Ingredients

 

What are some of the main themes of your book?

I’m so excited to offer a low-cost option to share my expertise and marketing secrets with a variety of potential business owners. Pour was written to showcase the correct way to build a brand from the beginning. This book also helps train experienced entrepreneurs on how to refocus their approach to reach the customers who will not only find value in their products or services; but they will continue to buy and encourage others to buy from them, as well.

 

What prompted you to write the book?

There are thousands of people in the nation that are part of the ‘Disgruntled and Unemployed Club’. They have been out of work for 12, 18 and even 24 months. It’s not that they aren’t talented or highly qualified for the positions they have applied for; there just aren’t enough positions available in the workforce right now. At some point, people get tired of perusing the job boards and attending job search mixers and they all but give up. A percentage of these will seek consulting or entrepreneurship as a viable option to pursue their passion, but they haven’t the faintest idea of how to promote their talents, products and services on little to no budget.

 

What sparks your creativity?

Honestly, cooking is a great creative outlet for me. I get so many great ideas while preparing a new dish or dessert for family and friends to try. Even if I am cooking from a recipe, I will change up the prepared dish a little with my own style.

 

What recently sparked your curiosity and how did you satisfy it?

I love listening to music while I work, and I heard that the new website Spotify is much better than Pandora, so I tried it out. Now I can listen to new music and my existing favorites from iTunes in the same platform. It’s perfect!

 

What’s one big thing you want people to take away from your book?

No matter your business or industry, it all starts with marketing. Once you understand how to promote your business effectively, everything else will fall into place.

Join us here at Catalyst Ranch, Tuesday, November 8th at 6pm when we welcome Lauren Young for the next installment of our Match Books series.  For the Match Books event, an interactive activity will be moderated by Lauren to get you to think creatively about the future of your business, and it all begins with the question, “What was your favorite childhood toy”…Cost is $15 or two children’s books to be donated to Open Books, check out Catalyst Ranch’s Happenings Page for all the info!