“Grey is out. Gloom is gone. It’s time to live our lives in colour.”- Project Let’s Colour
As those of you who have been to Catalyst Ranch know, we’re all about color and brightening up the spirit. We’ve seen how it inspires all the corporate and non-profit groups who hold their meetings here. We also know how important environment is and how it impacts our general sense of well-being, productivity, outlook on life. That’s why we were excited to find that there was a whole cadre of people out there who also believe in the power of color and its ability to transform people’s lives.
We could all add more color to our lives! Take a peak at this project we found and be inspired. Maybe you’ll be motivated to sign up to do a color project within your own community.
Let’s Colour is an international outreach project in which volunteers travel to drab and dreary corners of the world and enliven them with a fresh coat of paint. “Color your world” is the tagline for the program that hopes to transform communities by the brushstroke.
In an interview with Cool Hunter, Fernanda Romano—Global Creative Director of Marketing at Euro RSCG—talked about Let’s Colour. Says Romano, the idea behind it was: “let’s find locations, places around the world, they’re a bit dull, a bit grey. Let’s engage the local community.” She adds, encouraging community involvement was crucial to succeed: “Mandating things to people feels a bit old fashioned. People want to collaborate, people create content to share with the world.”
The project turned into something more than a P.R. campaign for Romano and her team. “We really wanted to get people excited about painting and color. We really wanted to get people excited about the effect color has on you. It was about a spiritual, emotional regeneration.”
This year the Let’s Colour crew has travelled to London, Rio de Janeiro, Paris and Jodhpur to find and help neighborhoods paint themselves anew. Check out this full article on Cool Hunting for more details on the project.
Let’s Colour has a blog which documents all the locales, as well as their color choices and inspiration in each neighborhood.
Wach director Adam Berg’s film of the 4 week project in India documenting Project Colour in Action!