Why a Creative Environment Matters 2017-05-09T20:09:19+00:00

The Philosophy that makes Catalyst Ranch such a Special Experience

What makes Catalyst Ranch so different from any hotel conference center? Our sole focus is on meetings and helping you have the most productive offsite session you’ve ever held. Over the years we’ve developed a magic formula that consistently works for our clients.

 

One part…

Disorient

When you bring people off-site, irrespective of the reason, you want them to come with a fresh, open mind, receptive to new ideas. One way to open the mind and clear it of stale, preconceived notions is to disorient it. Disorientation is essential to creativity and new thought. That’s why we fill the rooms with vintage furniture, vast amounts of artwork, ethnic furnishings, toys and books. Not what you typically see in a conference room.

With splashes, dashes and bushels full of…

Nostalgia Triggers Purposeful Play

Why the vintage furniture, toys and artwork? Memories of childhood inevitably rekindle the child-like self, when we all had booming imaginations and no one thought about whether or not they were creative. What we’ve found is that those memories lead our meeting participants to come up with solutions to problems that they would not otherwise have generated had they been tackling them in their usual office environment.

Embrace Diversity

Many people grow up with another language, culture and traditions. We think it’s important to welcome, acknowledge and value all the aspects that make each person unique. That’s why our rooms are filled with ethnic furniture, rugs, pillows and artwork in unique combinations. Who knows what conversations it will spark and what you may find out about your colleagues?

Space to Roam

It’s important to free up thinking by giving meeting attendees space to wander and explore. Instead of giving you many small, windowless rooms to use as breakouts, we’ve incorporated them into your meeting room. There’s typically a central presentation area with breakout areas along the perimeter of the room. So instead of being trapped in one seat throughout the day, meeting attendees can stretch their legs and re-engage their brains.

Engage the Senses

You have five senses (some may even have a sixth), so why not engage all of them and kick your brain into high gear? There’s freshly brewed coffee to entice the nostrils, Play-doh for the restless fingers, music from our satellite radio stations, many things to delight the eyes and delectable food to tantalize the palate.

 


 

Want to learn more about why a creative environment matters?

Here are some articles to tickle your brain:

Creative Space
by Peter Lloyd

Creative Meetings Happen in Creative Spaces
by Regina Baraban

Why I Think Catalyst Ranch Works
by Peter Lloyd

Trying to Spark Innovation?
by Dr. Laura Riggs

 

Jump to our FULL Meeting
The destination of the retreat is a major player in its success or failure. “Getting out of the Dilbert-cubicle world with the same walls, same potted plants and same carpeting, is a benefit. Creating a disconnect for your brain is healthy,” says Gary R. Hembroth, a trainer, speaker, retreat facilitator and performance coach. He compares the change of environment to the feeling you got as a child going on a field trip. “[Attendees] might say things or think things that they wouldn’t think to say or think to think in their offices. I always thought I learned more on a field trip,” he says.

The change of venue is like a physical signal for a shift in mentality. “You are going to that destination and going to that meeting for one purpose-to focus on what that group needs to get done.”

Nicole Marsh, The Arrangers