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How can you become that influential communicator?Whether pitching a new marketing campaign to a room full of executives, negotiating a ground breaking deal, or motivating a team of sales reps, one thing is always true - those who are the most engaging are usually the most influential, and ultimately the most successful. The question is, how can you become that influential communicator? The secret lies within a focus utilized by those from an interesting occupation: Professional Actors! The focus is on the delivery. More specifically the best kept secret in communication: the purpose behind your words - your INTENTION! In the corporate world, our audience does not always realize the importance of why they are listening to us and consequently they may not get what we need them to get out of our meeting. Why? Because we did not convey our message with a strong Intention! It is up to you to help them understand why the message you are delivering is important to them. To do that, you need to focus on your Intention! If you are selling to a prospective client and you say, “This is the most revolutionary program in the history of accounting software!” Then you need to use conviction in your voice and body language to deliver that message with the Intention to “excite” or “empower.” While your goal is to “Sell” the software, your means to do so is in your Intention. “If I excite them, they will buy.” “If I reassure them, they will no longer object.” An actor often re-writes his entire script with the “subtext” of every line he is to speak. This helps him to identify his purpose for delivering each line. A great actor with an awful script can influence the box office to earn that movie hundreds of millions of dollars. Conversely, a great script with poor acting can ensure that film never gets made. Why is that? Those who engage us influence us to care more about their words, regardless of what those words are. A strong Intention is the key to engaging an audience and influencing a successful response to your message. If you do that, you will give yourself the best opportunity to reach your goal, which is the same goal as an actor - to leave the audience engaged and satisfied. This month’s "Pearl" is supplied by David Lewis, Co-Founder of Pinnacle Performance |
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